8 Profit Activators That Will Change the Way You Do Business Forever

If you’ve ever wished you could predict your business’ growth and maximize your profit potential, it’s time to stop imagining and start acting. Winning with Customers, the B2B playbook by D. Keith Pigues and Jerry Alderman, offers a powerful approach that can help you trigger a breakthrough in your business results. This isn’t just another strategy book—it’s an acclaimed book and a comprehensive, actionable guide to transforming your business using 8 key Profit Activators. These activators are designed to work in harmony across three core divisions in your business:

• The Before Unit: Finding, identifying, educating, and motivating people to come into your business.

• The During Unit: Delivering an unforgettable experience to customers from the moment they interact with you.

• The After Unit: Nurturing long-term relationships and orchestrating referrals from your existing customers.

Let’s dive into the first 6 Profit Activators that will set your business on a path to explosive growth.

Narrow Your Focus and Select ONE Target Market (at a Time)

You need to stop chasing everyone and start narrowing your focus to a single target market. Serving a smaller niche lets you understand their unique pain points and offer solutions tailored to their needs. This is how you shift from general to Genius Network-level precision.

Tailoring your message to one group of people not only boosts relevance but makes your brand the go-to expert. That’s the definition of marketing—serving the right people with the right message at the right time.

Use Direct Response Offers to Compel Prospects to Call YOU

Direct Marketing works when your messaging does the heavy lifting for you. Instead of hunting people down, your marketing becomes the magnet that pulls them in. This starts with knowing your offer and delivering it through educational materials, reports, and recorded messages—tools that don’t feel salesy, but convert like slot machines on a winning streak.

When your direct response marketing offers real value and speaks directly to their needs, it’s a simple trick that works over and over again.

Patiently Educate and Motivate Prospects to Meet You... When They’re Ready

The ascension plan begins by nurturing trust. Prospects need time, education, and a clear reason to meet with you—and that’s where your content and systems come in. Whether it's health experts sending drip campaigns or service providers offering free reports, automation helps you stay present.

This is where level people build real relationships—turning a list of people into loyal customers.

Make It Easy to Get Started

Business growth is stunted when the barrier to entry is high. Joe Polish, founder of Genius Network, teaches how a frictionless offer (like a “carpet audit”) leads to a seamless sales process. Just like slot machines that light up to pull players in, you want to reduce resistance and deliver value upfront.

Present your offer in a way that makes it easy for potential customers to say "yes."

Deliver a “Dream Come True” Experience

Create a customer journey that’s unforgettable. Study what your customers love—and what they hate—about your industry. Then craft a dream come true experience that answers both. This kind of strategy works across industries—from health experts to SaaS companies—because people always remember how you made them feel.

This is how John Ratliff built billion-dollar loyalty with a relentless focus on delighting his customers.

Provide After-Sale Service

Business doesn’t stop at the transaction. Follow-up is where real business growth happens. Whether it’s a call, a thank-you gift, or just continuing education, showing up post-sale is your ticket to referrals and retention.

This part of your ascension plan turns one-time customers into evangelists.

The Power of Profit Activators

Whether you're a startup scaling fast, a Silicon Valley disruptor, or an expert building out digital business models, the Profit Activators will create momentum like pulling a lever on the right slot machines—but with predictable, scalable results.

Are you ready to lead your team, build an ascension plan, and dominate your single target market? Join the Limitless Leaders Club or Hire a Marketing Sidekick today. Because business growth isn’t random—it’s activated.